Facebook is facing a crescendo of questions about how its user data came to be harvested for political purposes as investors continue to take fright at the risk the scandal poses to its business.
Claims by the New York Times and UK media that Cambridge Analytica tried to influence how Americans voted using information improperly gleaned from 50 million Facebook users have already seriously hurt its brand.
The London-based data analysis firm worked on President Donald Trump’s campaign. It has denied the claims and says it did not use Facebook data in the 2016 campaign.
Facebook will hold a staff meeting Tuesday to address questions about the Cambridge Analytica scandal and the company’s policies on data protection, two sources with knowledge of the matter told to CNN. The meeting was first reported by The Verge.
An undercover TV report Monday suggesting that Cambridge Analytica was prepared to consider using bribes and entrapment to create videos for clients it could then post to the internet to sway voters is piling on the pressure.
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